Project Description


OZONE played a pivotal role in its local skate, graffity and streat wear scene. The store helped to put a lot fan favorite brands like Carhartt, Stüssy, Vans, New Balance, Zoo York, Obey and Wood Wood on the map, while serving as an

incubator for independent brands Jart, Wemoto, Cleptomanix and Topdollar. The design concept for OZONE is mainly inspired by classic sneaker colorways, allover patterns and bold typefaces.

OZONE Coffee

In 2014 the OZONE concept grew further and spawned a next-door coffee shop with the same name. Its design concept is based around the served fair trade and organic products. The monochrome graphics printed on recycled thick brown carton created a simple but elegant look.

Photos in .gif:

Photos Slider: Julian Belz​

❶ Creative Directing
    ① Re-branding
    ② Corporate Identity Coffee Store
    ③ Store Design
    ④ Shop Speaker
    ⑤ Tags
    ⑥ Newspaper Ads
    ⑦ Mailings and Newsletters
    ⑧ Season Opening Invitations
❷ Marketing
    ① Event Planning
    ② Marketing Strategies
    ③ Concept Development
    ④ Team Building
❸ Trend Scouting
    ① At Berlin Fashion Week