Project Description
Brooks
Unestablished since 1989 – that’s the philosophy behind the success story of Brooks. This high fashion retail store continuously manages to redefine itself and also grew into a well established online store. Over a time of four years we were not only asked to redesign Brooks’ appearance, but also gave the store
concept a whole new corporate identity and its own magazine. The 25th birthday pentagon design is an homage to the Woolmark logo, which ensures the authenticity of high quality garments.
Responsibilities:
❶ Creative Directing
① Re-branding
② Corporate Identity
③ Store Design
④ Shop Speaker
⑤ Tags
⑥ Newspaper Ads
⑦ Mailings and Newsletters
⑧ Season Opening Invitations
⑨ Editorial Design for the Magazine
⑩ Directing Photo Shoots
❷ Marketing
① Event Planning
② Marketing Strategies
③ Concept Development
④ Team Building
❸ Trend Scouting
① At Berlin Fashion Week
Photos: Julian Belz