Project Description
THE ULTIMATE INCOMPLETE GUIDE TO SNEAKERS IN MANGAS PART 1 – SABUKARU.ONLINE article
“Manga and anime did come a long way – While in its early days in the late 80s and 90s, the western “scene” felt like a secretive underground cult. Every new release at your local comic shop and every midnight tv airing of an OVA felt like a revolution. Fast forward to today and our favourite pieces of Japanese media have become an integral part of online culture, music (rap in particular) and of course fashion. We saw collabs by everyone from Supreme, to Adidas, Puma, Acronym, Uniqlo, Bape, FPAR, Kappa, Xlarge, Sketchers — you name it and the list could go on forever. ” — Introduction from the original article
The Ultimate Incomplete Guide to Sneakers in Mangas is a project which was years in the making. Originally planed as an e-paper release, the idea now found its way to the Tokyo based SABUKARU.ONLINE outlet. Part 1 (out of 3) takes a close look at how sneakers influenced and shaped different manga serials like My Hero Academia, YU-GI-OH!, GTO, Goldenboy and many more. Besides doing an insane amount of research the workload also included scanning countless manga pages, cleaning them up, writing the whole article and developing a key visual + social media assets. Check out part 1 right HERE.
