Project Description

ROIDS Lookbook

From urban neon lights to a dusty desert – the debut look book of ROIDS takes us on a road trip from metropolitan Shanghai to empty landscapes at the edges of the Gobi desert. This extreme change of pace perfectly encapsulates the wide ranging visual style of the street wear and magazine hybrid.

In addition to the “Reefer Madness” and “Abstract Comics” t-shirts, from ROIDS issues 00 and 01, the models were equipped with counterfeited clothes. See if you can spot the fake Yeezy boosts and a Xander Zhou cap, which were coped at a local market in Yinchuan. Photos by: Sari Schildt and Julian Gertenbach